Unlocking Prosperity for the 70%: Ending Informality, Changing Lives
Welcome to 70% Informals, a global movement and storytelling campaign to transform the lives of billions living in informality. Through groundbreaking solutions and a feature-length documentary, we’re shedding light on this hidden crisis—and the path to prosperity for all.
Watch The Trailer

Unlocking Prosperity for the 70%: Ending Informality, Changing Lives
Welcome to 70% Informals, a global storytelling campaign designed to raise awareness and catalyze action to transform the lives of billions living in informality. Through groundbreaking solutions and a feature-length documentary, we’re shedding light on this hidden crisis and the path to prosperity for all.
Unlocking Prosperity for the 70%: Ending Informality, Changing Lives
Welcome to 70% Informals, a global storytelling campaign designed to raise awareness and catalyze action to transform the lives of billions living in informality. Through groundbreaking solutions and a feature-length documentary, we’re shedding light on this hidden crisis and the path to prosperity for all.

What Is Informality?
The Hidden Crisis Affecting Us All
WHAT IS IT: Informality is a condition of vulnerability that comes from living an insecure, invisible existence, where a large segment of society is marginalized even from their own governments. It is a form of systemic disempowerment where governments unintentionally create or sustain an ecosystem of uncertainty.
WHAT IT IS NOT: Informality does not just refer to proof of labor or the ownership of homes or other physical properties. It is the inability to prove anything about oneself, what one owns, or what one is owed.
IT IS HUGE: Globally, informality is one of the key drivers of poverty, instability, and exploitation. It erodes the middle class, weakens economies, and threatens prosperity for everyone, even those outside its grasp.
CHANGE IS PROVEN: We can transform this silent crisis into a global opportunity—and build a future where dignity, inclusion, and prosperity are possible for all.
This ecosystem traps individuals and entire communities in cycles of insecurity. But its impact reaches further—it erodes the middle class, weakens economies, and threatens prosperity for everyone, even those outside its grasp. Yet informality can be reversed. With the right tools and a shift in mindset, we can transform this silent crisis into a global opportunity—and build a future where dignity, inclusion, and prosperity are possible for all.
Learn More70% Informals Documentary
To help people understand the many draining facets and devastating effects of informality and build a movement to transform it, we have produced a documentary and global media campaign called 70% Informals. The documentary takes viewers on a tour of countries of the global-north and south, to reveal how informality affects individuals and societies in disturbing and self-defeating ways. It demonstrates how informality is growing and eroding the middle class.
Ultimately, the documentary showcases the extraordinary transformation that becomes possible through Reality Check Analysis (RCA), a proven methodology that turns exclusion into empowerment.
Learn About The FilmMeet Thought4Action and Élena Panaritis

Élena Panaritis

Thought4Action

Reality Check With Élena
Our new video podcast explores the realities that lead to informality: a notion represented by reduction of the middle class, and spread of insecurity, through a series of dynamic on-the-ground interviews in Europe, the US, and the global south. You will hear what informality is really like, from people who have lived in it all their lives; from those who have escaped it and risen to middle class; and others who have fallen into it. We invite global intellectuals, along with journalists, policy makers, and philanthropist to share their views.
How You Can Help

Be part of the movement to transform lives and unlock prosperity for millions. Together, we can rewrite the future and make informality a thing of the past. Here’s how you can help
Connect With Us:
Instagram: @EPANARITIS, @THOUGHT4ACTION
LinkedIn: Élena Panaritis, Thought4Action
Youtube: Élena Panaritis, Thought4Action
Facebook: Élena Panaritis, Thought4Action
X: Élena Panaritis, Thought4Action
Spread Awareness:
Share the campaign with your network using #TRANSFORMINFORMALITY and #70PERCENTINFORMALS
- Connect With Us: On instagram @EPANARITIS @THOUGHT4ACTION on LinkedIn, Youtube, Facebook and X
- Spread Awareness: Share the campaign with your network using #TRANSFORMINFORMALITY and #70PERCENTINFORMALS
Every action makes a difference. Let’s work together to create a more equitable world.